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E-Commerce 2012 (8th Edition)

Author Information

Kenneth Laudon, Carol Guercio Traver

Product Details

ISBN: 9780138018818

Publish Date: 11/26/2011

Publisher: Prentice Hall

Number of pages: 912

Description

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.


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