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Concepts in Strategic Management & Business Policy (12th Edition)
Author Information
Thomas L. Wheelen, J. David HungerProduct Details
ISBN: 9780136097358Publish Date: 08/03/2009
Publisher: Prentice Hall
Number of pages: 456
Description
A class-tested approach to Strategy with new focus on environmental sustainability.
Introduction to Strategic Management and Business Policy; Scanning the Environment; Strategy Formulation; Strategy Implementation and Control; Introduction to Case Analysis; Web Chapters: Other Strategic Issues; Cases in Strategic Management
MARKET: This text equips readers with the strategic concepts they will need to know as we face the future consequences such as climate change, global warming and energy availability.
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