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Marketing Management (13th Edition)
Author Information
Phil Kotler, Kevin KellerProduct Details
ISBN: 9780136009986Publish Date: 02/25/2008
Publisher: Prentice Hall
Number of pages: 816
Description
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.
For marketing professionals who place special emphasis to creativity and imagination in marketing management.
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