Media Effects Research: A Basic Overview
Product Details
ISBN: 9780495567851
Publish Date: 01/19/2009
Publisher: Cengage Learning
Number of pages: 288
Description
MEDIA EFFECTS RESEARCH provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.
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